Yeats Tower Trail, Thoor Ballylee Galway, Visitor Survey Results

January 19, 2022
Case Study

Over a number of months in 2021 Great Visitor Experiences surveyed users of its Interpretive Visitor App who had interacted with the technology that we had in place at Thoor Ballylee, a visitor attraction in South Galway that had a requirement to bring its story to life to its visitors in a new and imaginative way.

Users were invited to partake in the survey after their visit to understand how they enjoyed the use of the app as an interpretative resource and if they would be willing to use it at other sites.

We asked visitors 4 questions;

1.Did this interpretive information increase your understanding of the history/heritage of this place? Yes/No

2.Would you welcome the use of QR codes such as the ones in place at Thoor Ballylee at other heritage sites/national monuments as an interpretive resource? Yes/No

3.Did you feel this interpretive information was an adequate alternative for visitor services such as maps, brochures & audio guides at this site? Yes/No

4.Is there any way we could improve this method of providing interpretive information? Free text answer

“By engaging with our visitors, we are learning more about their individual needs. It is only by understanding their preferences, that we can tailor and enhance our visitor experience”.

Question 1 aimed to understand if the information provided increased the general public’s understanding of the historical significance of the site which was the aim of the volunteer group who manage the site and a key deliverable for Great Visitor Experiences in its offering to clients. All respondents gave a positive response to this question. This was a fantastic endorsement of the content that the society had put together and the resources they had used within the technology namely text, imagery, and audio files to bring the story to life.

Question 2 tried to ascertain the respondents comfort levels with the usage of QR codes to provide information and to see if this method of interpretation would be welcomed at other, similar sites. Once again, all respondents gave a positive response to this question. This demonstrates that this method of storytelling is welcomed by visitors. Additionally, this product is a more sustainable & cost-effective alternative to traditional printed, interpretive materials & more interactive than traditional signage and could save a heritage site or visitor attraction a significant amount of money and transform how they tell their story.

Question 3 spoke to the idea of replacing the traditional materials at visitor attractions with this new form of interpretation, to see if people were satisfied with the newly introduced alternative. This question also subtly outlined to those surveyed that the project combined the best elements of three different forms of interpretive media together in one outlet that they had had readily available to them namely their smartphone on which the app was hosted. This question also received a 100% positive response from all respondents which again provides a great endorsement for rolling out other similar style projects at different sites thus transforming how content can be provided to visitors at places of interest.

Question 4 provided us with a number of really useful insights from users which have been actioned to enhance the interpretive visitor app, continuing our process of using feedback and input from the market to consistently improve our overall product offering. One respondent to the survey summed up the project 'It seems like a simple and eco-friendly way to provide information at tourist sites and can be accessed year-round'.

We were delighted to receive such positive feedback from our first ever visitor survey and we look forward to continuing to work with our clients to deliver an enhanced, environmentally friendly visitor experience.

Please contact to learn more or contact Stephen at 085-7417871

Yeats QR