Digital that Delivers - A Fáilte Ireland Programme

September 16, 2021

"Digital that Delivers" is a multi-year project run by Fáilte Ireland during which they aim to work with 1,350 visitor experiences & 2,500 free things to see and do to provide practical, technical, and financial support to enable them to:

  • Secure direct bookings through their own websites 
  • Distribute products via third party channels such as online travel agents (OTAs), aggregators and tour operators
  • Drive operational efficiencies through new technologies 
  • Target the consumer at key stages on their path to purchase

Great Visitor Experiences is ideally placed to help your visitor experience, attraction, museum, activity provider or free tourism site to achieve these objectives by implementing our innovative, cost effective and easy to use products.

“Futureproofing the sector by ensuring our tourist attractions and activities are harnessing the potential of cutting-edge technology and are visible to the customer on their smartphone, tablet or computer, is a strategic priority and this is reflected in the €6m investment in this programme.” 

Minister for Tourism, Catherine Martin.

“The digital footprint of a tourism business is one of the most powerful tools for attracting visitors to Ireland.” 

Fáilte Ireland’s Head of Commercial Development, Paul Mockler.

Want to learn how to enhance your digital capabilities?
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