Aillwee Cave and Birds of Prey Centre Case Study
Prior to implementing the Great Visitor Experiences solution, Aillwee Cave and Birds of Prey Centre were unable to tell their unique story to international visitors, with poor or no English. They were also unable to capitalise on any upsell opportunities or put in place the right strategies to capture more direct, on site sales. Gathering valuable insights around their visitors likes, dislikes or future needs was also an issue.
“Great Visitor Experiences brings together insights and information of all that we offer to visitors in one easy to navigate application with clear messaging, in a range of languages. Their solution delivers it all.”
Nuala Mulqueeney, Managing Director, Aillwee Cave and Birds of Prey Centre
The Great Visitor Experiences team transcribed all attraction content into 10 key languages and populated this on to our App. We tell more unique stories to potential in-destination visitors, educating them around the benefits of the experience, so we ensure that we move visitors from just having a nice day out, to really enjoying the visit and understanding the significance of the site. In order to maximise on site opportunities, we also deliver push notifications to on-site visitors. Exit surveys are also sent to visitors to capture feedback for management to gather intelligence around key visitor engagement and their experience.
Since using the solution, Aillwee Cave and Birds of Prey Centre has been able to communicate their offer to visitors in one easy to navigate application with clear messaging, in a range of languages.
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